22 Hilarious Dads Who Proved Mom Cant Leave Them Home Alone With the Kids

These totally hysterical dad fails prove just how badly they need us, mamas!

1.) Need a table? Oh hey, here’s a sleeping baby I could use…

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2.)This view will scar her soul for life…

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3.)I just pray this was a Halloween costume.

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4.)That fine line between creative solutions to a child play pen and child abuse…

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5.) Dad’s solution to ponytail: Part 1

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6.) Dad’s solution to ponytail: Part 2

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7.) Could there really be a better use for a bubble bath?

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8.) Kiwi anyone? The similarity is uncanny…

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9.) Baby butt mouse pad. No words.

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10.) The human swing.

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11.) Based on the look on his face, I’m guessing that can isn’t filled with baby food…

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12.)Mom only left him alone with her for 10 minutes, and…

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13.) #GymGoals

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14.) The perfect pancakeface…

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15.)Because it’s Father’s Day, and dad makes the house rules…

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16.)A priceless pin impression.

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17.) Mom said the kids have to stay in bed, so…

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18.) Dumpster diving with dad.

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19.) Dad’s idea of a straightjacket onesie?

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20.)When dad’s left alone to babysit, but he doesn’t want to abandon his beer…

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21.) That poor child…

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22.) When mom asks dad to put 2-year-old down for a nap, he takes it seriously..

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Which one was your favorite? Let us know in the comments below!

Source: http://allofbeer.com/2017/08/23/22-hilarious-dads-who-proved-mom-cant-leave-them-home-alone-with-the-kids/

Grade Schools Are Having A Huge Issue With Racism And We Need To Talk About It

Principal Christine Hoffman, leader of an elementary school in St. Petersburg, Florida, sent out a seeminglyracist email to the rest of her staff.

In a letter about classroom rosters for the new school year, the Tampa Bay Times reports that the principal wrote to the Campbell Elementary staff:

White students should be in the same class.

Word about the email made its way to parents, who called for her to resign. Hoffman did apologize and put in a request to be transferred to another school.

She wrote in a resignation letter published by the Bay News 9:

Due to recent events, my presence has created a distraction. As a result, Ive requested to transfer and allow another person to lead this school.

So she can go over to the next school and promotesegregation there, too? Jurys out on that, as well as whether or not she will actually be transferred. This sad situation shows that racism is as much an institution ingrade schools as it is anywhere.

Here are a few more instances that show just howoften school-aged kids experience racism like us adults:

1. People keep tryingtheseun-funny promposals.

Racist promposals are sadly as expected as prom itself, just much less enjoyable.


2. Ateacher cut a black first gradershair.

7-year-old Lamya Cammon was playing with her hair too much for the teachers liking. The teacher was suspended, butthen allowed back into the classroom.


3. NC kids gotan assignmentabout a bombing and had to pick survivors by race.

Yeah. The kids were asked to choose, by race, who would survive a nuclear attack, reports a local Charlotte news station.


4. Boston high school students were told to go back to Africa by classmates.

High school seniors at the Boston Latin School,Meggie Noel and Kylie Webster-Cazeau, launched a campaign called #BlackatBLS after being bullied on Twitter by classmates, reported HuffPost.

They printed out 25 of the racist posts their classmates had posted on social media, and sent them to school officials. After BLS staff failed to rectify the situation, the protest grew into a citywide movement throughoutall of the Boston Public Schools.


5. Michigan students taunted Latinoclassmates with a build the wall chant.

Thanks, Donald.


6. A Jews vs. Nazis game happened at a New Jersey high school party.

Its kind of like beer pong, but with underaged drinking and cups organized in the shapes of a swastika and the Star of David.

The teenager who outed the participants via Snapchat wrote a blog about it if your curiosity so moves you.


7. Middle school kids in Florida were given a test full of racist stereotypes.

Ladies and gentlemen, the How Comfortable Are You Test:

View post on imgur.com

A spokesperson for the Hernando County School District told Bustle,

In no way does this assignment meet the standards of appropriate instructional material. After being made aware of the assignment, school administration began an investigation and has taken immediate disciplinary action.

This teacher was within her probationary period and has been released from employment.


8. Were not going to forget the time a young black studentwas flipped out of her desk by a cop.

Yeah, that happened.


9. Black slaves were referenced as immigrants in a Houston high school textbook.

A Texas mom blasted the debauchery on Facebook:

Book publisher, McGraw-Hill, plans to revise and republish now.


10. A 6th grader was threatened with suspension for his normal hair cut.

A 12-year-old student, Xavier Davis at Cedar Bayou Junior High in Baytown, Texas, was told to either fix his hair cut or be suspended, reported Click 2 Houston.

The two lines in his hair were considered a distraction. His dad says hes shown up to the school with the same haircut for at least six months.


11. Second graders in LA were given a math problem askingthem tocount slaves needed in cotton fields.

The students at the magnet school (designed for those gifted in math and science) were were also asked to do a math problem about a slave man mailing himself to freedom, reported NBC Los Angeles.

Karol Gray, grandmother of a 7-year-old student there, said,

Although it has racial undertones, I feel the worse undertone is, What are we teaching our children?’

Right. What we teaching children?


Childrenin grade schools are no safer from racism than adults.

Theyre getting physically violated by the adults they aresupposed to trust.

Classmates they are forced to sit shoulder-to-shoulder with daily are verbally abusing them on and offline. And to make matters worse, theyre beingtaught damaging lessons that theyare required to learn and regurgitate back as a measure of their intelligence.

So yeah, the entire school system gets a whole L for this ongoing BS.

Source: http://allofbeer.com/2017/08/23/grade-schools-are-having-a-huge-issue-with-racism-and-we-need-to-talk-about-it/

6 Signs You’re The High Maintenance One In Your Relationship

I identify as many things: a self-diagnosed fantasy addict, a half-Jew, a citizen of the UK and a fashion-crazed mascara lesbian with delusions of grandeur. I own all of it, baby.

However, while I fully realize that I’m no “chill” girl— I don’t consider myself high maintenance.

My English mother used to always say, “Don’t be one of those high maintenance American girls, darling. It’s not attractive” as she twisted her mega-carat diamond ring around her finger. I’m one of those girls who thinks her mother is God so I fiercely hang on to every word she says.

OK, then. If mum says being high maintenance is “bad,” well then, surely it’s BAD.

However, my mother is also a woman who, for my entire childhood, would only get her hair done by “Today Show” celebrity hairstylist Louis Licari in his Fifth Avenue flagship salon.

Even when we moved to another state, she would trek into Manhattan to get her hair done by the notorious “King of Color” himself, drinking champagne with foils on her head, rubbing elbows with a European duchess to her left and a supermodel to her right.

She only drinks champagne and only goes to full-service gas stations. She sleeps in $200 silk nightgowns, instructed me to only ever grace my legs in Wolford tights and only uses Creme de la Mer on her skin. The casual day bag she wears when “sightseeing” is a tiny black quilted $2,400 Chanel crossbody purse with a chunky gold chain. She considers the Bowery Hotel a dive bar.

So I guess her definition of high maintenance is a little skewed, huh? And I guess mine is too. Because it only occurred to me recently I might be cut from the same high maintenance cloth as Mummy dearest.

Let me backtrack to a few weeks ago: It’s a beautiful sunny Saturday afternoon in the lovely Hamptons, where I happen to be from (see, I didn’t stand a chance at being chill!).

I’m wearing a blue tribal print bikini from my recent trip to the south of France and I’m sitting at a posh beach club, clutching a $17 glass of Whispering Angel ros with freshly polished Christian Louboutin red nails gazing at the sparkling Atlantic ocean through massive two-toned sunnies:

My feet are in the sand. There is a plate of oysters glistening in the beautiful sunshine. Music is playing. The booze is flowing. And I think, shit I’m so happy right now, there is nowhere in the world I would rather be. I open my eyes and blissfully smile sweetly at my crush, who happens to be sitting to my left.

“You know it really doesn’t take much to make me happy,” I say to her, feeling really bohemian, eating my raw seafood lunch in nothing but a bikini top.

“Really?” she says, grinning, knowing I’m entirely full of shit.

“It really doesn’t. Just like a beach club in the Hamptons with wine and fresh oysters and…” and as the words come tumbling out of my mouth, I realize how amazingly ridiculous I sound. I realize how delusional I really am.

Oh no it doesn’t take much to make me happy just being at an exclusive club in one of the most expensive elitist summer spots in the world with $20 drinks and $300 bikinis and a tower of fresh shellfish.

In that moment I realized. Holy shit, I’m super high maintenance.

Suddenly a flash flood of dating moments wash over me. All of them point in ONE direction: I’m a high maintenance bitch when I’m in a relationship.

Don’t act smug! You clicked into this article, which means, babe, you probably are too. Here are some telltale signs:

1. Your idea of a chill night is pretty skewed.

Your idea of a quiet, chill night with bae consists of getting a room with a view of the High Line at the Standard Hotel, soaking in a claw-foot tub with bubbles to the very tippy top.

You’re ordering truffled cheese burgers (what! burgers are sooo chill) from the Michelin Star restaurant downstairs, drinking a bottle of champagne out crystal stem glasses, cuddling up in Egyptian cotton sheets and having loads of sex in your Agent Provocateur lingerie.

Oh, and definitely using your $500 sex toy.


2. When you’re asked “what restaurant you want to go to?” you always have an opinion.

When your sweet SO asks where you want to go to dinner, you might say “I don’t care” in your best chill girl drawl, but it will always be followed with:

“As long as they have burrata cheese because it’s burrata season, they have Kim Crawford sauvignon blanc (of course), they have oysters on the half shell because I’m REALLY CRAVING THAT RIGHT NOW,their staff has more than threeyears of experience, I personally know the chef, they’ll bring a separate chair for my new Balenciaga bag, they throw out a red carpet for me when I walk through the door, they have someone who can air me down with a fan for the entire dinner and they have strawberry shortcake. I don’t really care where we go, babe. You know me. I’m easy.”


3. You always slow your partner down because, well, HEELS, babe.

There are so many things you can’t do because your feet always hurt from your massive high heels that you insist on wearing everywhere, whether it’s the streets of Manhattan or Fire Island beach or yoga, honey.


4. You love having your hair pulled during sex, except for when it’s not your actual hair.

Wehigh maintenance girls want the best of everything and our hair is no exception. It’s hard to compete with all the gorgeous female celebrities with their forever shining luscious locks of hair.

And we all know a woman is only as good as her hair (I SAID IT AND I DEFEND IT). So when our hair is not going through its best life phase, we weave, baby. And by weave, I mean, we get extensions. Every high maintenance girl I know has had extensions at some point in her life.

In fact there is nothing more high maintenance than maintaining hair extensions. And we’re not going to let you muck up our $2000 Great Length extensions when we’re getting down and dirty in bed.

You can pull my hair anytime, babe, I’m a total freak. But don’t you dare pull my hair when fresh fake hair has just been applied. HELL NO!


5. You will never take public transportation to dinner.

Or anywhere for that matter. High maintenance girls will make you suffer through hour-long taxi rides rather than a 10-minute train ride. We just don’t like to be tossed into a sweaty cesspool of normal people (ew). We want air conditioning and we want privacy.

But don’t complain; taxi sex is the best sex. No one has sex in a subway, that’s just savage. But sex in the back of a taxi is totally bougie. And don’t give me this UberPool bullshit. UberPool is for the weak.


6. Your partner knows to never take you on a date to the following things.

1. A music festival (unless you have VIP seats. We don’t do general population).

2. Camping (unless it’s glamping and a luxury RV has been arranged).

3. A yoga retreat (unless there is loads of wine and a black tie dinner at the end).

4. The zoo (Not only are zoos TERRIBLE, EVIL places, but how can you expect us to enjoy a zoo when we’ve been on safari in Kenya?).

5. A baseball game (there is nothing chic about a baseball game. Not even if it’s VIP or catered).

Source: http://allofbeer.com/2017/08/22/6-signs-youre-the-high-maintenance-one-in-your-relationship/

They Found A Broken Panel On Their Home And Were Surprised To Find What Was Inside

While the housing market has improved since the crash in the late 2000s, it certainly is still bleak for homes that are haunted.

Before this guy put his house on the market, there were no signs of anything paranormal. But mere days after he sold it, something spooky started happening. This Redditor’s mother-in-law’s boyfriend began to hear rustling and voices coming from under his home.

When he went to investigate, what he found was beyond creepy…

He found that some of the panelling on the house had been removed, revealing a hole.

When they went down into the hole, they found a large cement pit. On the home’s support beams, countless women’s names were etched into them.

A few days later, the pit had been boarded up, cobwebs were disturbed, and there were drag-marks in the dirt. Creepily enough, they found new names etched on the support beams…

What’s more, there was a message written on the beams that read, “Big daddy is coming.” Another trip into the pit a few days later, they encountered three giant mounds of dirt. That’s when they decided their investigation was over!

While theories range from teenagers to homeless people, the Redditor says, “The reason why I don’t think it is teenagers is because they usually draw stupid [stuff] like penises and write graffiti everywhere. This is kind of weird because it’s all in the same bold handwriting and there are no beer bottles or cigarette butts lying around. As for the reason It might not be a homeless person is because I’m in Australia and there is government housing [for them].”

What would you do if you found something like this under your house? I know that I’d immediately call the cops. Then I’d probably never return to that house again.

Source: http://allofbeer.com/2017/08/22/they-found-a-broken-panel-on-their-home-and-were-surprised-to-find-what-was-inside/

Your beer belly may kill you

(CNN)Going to your doctor may soon look more like going to your tailor. Instead of starting with a request to step on a scale, he or she may measure your waist.

That’s because a new study concludes that excess belly fat, even if you are skinny everywhere else, may be even more deadly than being obese or overweight.

And that’s saying something when you know that being obese already increases your likelihood of having a heart attack, a stroke, diabetes or even cancer.

In other words, your beer belly may be killing you.

As of now, the guidelines to manage obesity tell your doctor to look at your body mass index, the measure of body fat using a calculation based on your height and weight. It is possible to have a “healthy” BMI and a slim butt, arms and legs. But if your pants are hard to button, and your low-riders make a muffin top, you should still watch your weight.

    ‘I’m not fat’

    “I hear from some of my patients who have a normal BMI. They ask me, ‘Why do I have to exercise if my BMI is normal? I’m not fat. I should be able to eat whatever I want,’” said co-author Dr. Francisco Lopez-Jimenez. Lopez-Jimenez works as a doctor in the division of cardiology at the Mayo Clinic in Minnesota. What this latest study shows is that his patients with paunches should be eating their broccoli and increasing their time on the treadmill.

    This study appears in the latest edition of Annals of Internal Medicine. After looking at data from over 15,000 people, researchers estimate that men with pot bellies have twice the mortality risk of people who are just overweight or obese. Women with a similar fat distribution had 1.5 times the risk for death.

    “Keep in mind this doesn’t give people license to eat anything they want to even out their fat,” Lopez-Jimenez said. “I’ve gotten a few of those notes that say that is what some people plan to do. I hope they are joking.”

    Earlier studies showed that people with a large waist-to-hip ratio face a greater risk of diabetes, stroke, coronary heart disease and other cardiac problems. This is the first study to quantify the risk of death.

    Fat that goes deep inside the body

    What makes belly fat so deadly? Part of it may be that unlike your love handles — which are pinchable fat right beneath your skin — the kind of fat that likes to hang out in your stomach area goes deep inside your body and wraps around your vital organs. Your liver can act a bit greedy and it borrows this fat to turn it into cholesterol that can slip into your bloodstream and start collecting along your arteries. Too much cholesterol, and the arteries start to harden — and that can lead you down the path to heart attack or stroke.

    This deep layer of fat is to blame for your body becoming insulin-resistant. That can turn into Type 2 diabetes and it can also cause inflammation that may be at the root of a number of chronic diseases. This kind of fat can raise your glucose levels and decrease your muscle mass. That last one may be particularly damaging as muscle seems to be a good protector of your heart health.

    To fix it: Diet, exercise and calm

    If you want to do something to flatten that tummy, you are in luck.

    Having a dangerous waist-to-hip ratio is not a permanent condition. Lopez-Jimenez said researchers really don’t have strong evidence yet on what exactly reduces fat in this area, but the advice he gives his patients is solid. A healthy diet, like the Mediterranean diet, is a good way to go. That means you avoid processed food, eat meat sparingly, and above all, eat more plants, whole grains and nuts. On this diet you can even have a daily glass of wine.

    Diet alone doesn’t do it, though. If you want to burn off this kind of fat you need regular cardio. Walking for 50 minutes three times a week or 30 minutes six days a week should work, according to earlier studies. What may be even more useful is to add some kind of resistance or weight training to your routine, “anything that will help you improve your muscle mass, and not just for aesthetic reasons,” said Lopez-Jimenez. “We are starting to think muscle mass may have some protective effects to prevent heart attacks and diabetes.”

    Stress reduction may also be a big help. Earlier studies showed people who are regularly stressed out tend to have a disproportionate amount of belly fat. You probably can’t quit your job any time soon, so practice deep breathing or try an active form of relaxation such as yoga.

    Combine these three — diet, exercise and calm — and your beer belly doesn’t have to hurt you half as much.

    Source: http://allofbeer.com/2017/08/21/your-beer-belly-may-kill-you/

    8 Reasons Why Being 19 Is Your Hardest Year

    Adulting is hard. Its especially hard when youre thrown into it before youre even ready.

    This is exactly what being 19 is like. Youre no longer a teenager safely under your parents wings. Youre thrown out of the nestand told to fly.

    So, basically, a lot of 19 is falling and falling .

    Weve all been there and can totally sympathize. It does get better, believe me.

    But, up until your 20th birthday, let me be the first to say Im totally here for you, especially for these eight reasons why being 19 is the hardest year ever.

    1. Youve Officially Taken The Leap Into Adulthood

    Bagus Ghufron/Unsplash

    Eighteen is when youre told youre officially an adult, but you still have those training wheels on. Youre allowed to be a kid and make mistakes. Thats not entirely the case when youre 19.

    Youve officially crossedthe borders of adulthood, and theres absolutely no turning back now.

    2. You Have To Figure Out Your Life Plans

    Youve been living a carefree life full of hopes and dreams, and then all of asudden, youre told you need a well-detailed plan for the rest of your life.

    Give me a break! I still dont know what I even want to be when I grow up.

    3. You Still Cant Drink Alcohol

    Sure,youre #adulting, and you need to get all of your ducks in a row,but you still cant hit up the bar for a beer. For real though:Am I an adult, or am I a kid? Someone set the record straight here.

    If youre being told youre an adult, its kind of a teaseyoure not able to enjoyall of the perks just yet.

    4. YoureA TeenagerAnd An Adult

    Xavier Sotomayor/Unsplash

    Youre still technically a teenager. Teen is in the number,but youre also an adult in your actions. It gets hard to even define your own self.

    In the wise words of Britney Spears, Im not a girl, not yet a woman.

    5. If You Havent Already, Nows The Time To GetA Job

    You could have been lucky and never had to find a part-time job in high school but now theres absolutely no excuse. You have to start making money.

    Dont even get me started on how to fill out a W2.

    6. Youre Not Fully Respected Like An Adult

    You wish people would make up their mind, especially your parents.

    You can be an adult, but you want to be respected like one. But then again, if you make a mistake, you still want to be considered a kid.

    7. Youre Living Independently For The First Time

    Nik MacMillan/Unsplash

    Youre being forced to live independently for the first time, which for many means doing your ownlaundry, cooking real meals, and signing a lease without a credit history.

    Some of these things you cant really be prepared for, but now its pop quiz time.

    8. You Cant Go Out With Older Friends

    Nineteen really is an awkward age to be. You feel like youre stuck in this purgatory.

    Many of the friends youre able to hang out with on the weekends fall into the very small age range of 18-20. You cant go out with your older friendsbecause theyre going to bars. You just want to be included.

    You may be at the hardest year youve ever had, but dont worry, because 19 doesnt last forever. It may seem endless for the time being, but youll eventually break free of this awkward middle ground of being a kid and an adult.

    Youre not alone in your misery; just know everyone goes through it.

    Source: http://allofbeer.com/2017/08/21/8-reasons-why-being-19-is-your-hardest-year/

    Just do it: the experience economy and how we turned our backs on ‘stuff’

    New figures show we are continuing to spend less money on buying things, and more on doing things and telling the world about it online afterwards, of course. From theatres to pubs to shops, businesses are scrambling to adapt to this shift

    It was an audacious plan for an unloved bit of Manchester. A 25m arts centre to be built on a derelict plot that had not felt a cultural pulse since the closure, 15 years earlier, of the legendary Haienda nightclub. It would be called Home, formed by the merger of two proud but financially imperilled institutions the Cornerhouse cinema and gallery, and the Library Theatre Company and would, its backers hoped, revive a forgotten corner on the citys southern edge.

    There was confidence from the city leadership that it would work, but a lot of my peers and colleagues in the arts were saying to me, Whos going to go there? says Sheena Wrigley, executive director of Home, which includes two theatres, five cinema screens, an art gallery and a restaurant and bar. It was a very unprepossessing area with a big car park and one large office block. It wasnt visible or on a main thoroughfare.

    Programming would swim far from the mainstream, too. The centre opened in May 2015 with a challenging play about two thwarted lovers trying to survive a recession in a city like Manchester. This week the cinema is showing Lady Macbeth, a subversive Shakespearean noir, and The Handmaiden, an erotic Korean period thriller. The free gallery includes an exhibition of vibrant art from post-Franco Spain and an exploration of the role of vogueing in gay black culture.

    Wrigley admits to having been nervous when she and her team set an ambitious target of 550,000 visits for the first year. But we smashed that in six months and did just shy of a million, she says. And they kept coming: as Home approaches its second birthday, it is about to welcome its two-millionth visitor. Its fascinating to me that you can open a venue of this kind and size and it can find its audience straight away in a difficult period, Wrigley adds. Of course, I would like to say its all about good artistic choices, but something else is going on.

    Wrigley is right. A series of studies is revealing strange things about our spending habits. They call it the experience economy, which gives it the sense of a grand theory. And there is science behind it, but its also very simple: regardless of political uncertainty, austerity and inflation, we are spending more on doing stuff, choosing instead to cut back on buying stuff.

    The
    The restaurant at Home, a major new arts centre in Manchester. Photograph: Alamy

    The latest figures come from Barclaycard, which processes about half of all Britains credit and debit card transactions. Figures for April show a 20% increase in spending in pubs compared with the same month last year. Spending in restaurants went up 16%, while theatres and cinemas enjoyed a 13% rise. Meanwhile, department stores suffered a 1% drop, vehicle sales were down 11% and spending on household appliances fell by 2.5%.

    Barclaycard says the trend began to emerge about a year ago. And retailers are feeling it. In March, Simon Wolfson, chief executive of Next, blamed the clothing chains first fall in profits for eight years on the move from buying things to doing things. More startlingly, Ikea, the worlds biggest furniture retailer, told a Guardian conference last year that consumption of many goods had reached a limit. If we look on a global basis, in the west we have probably hit peak stuff, said Steve Howard, the companys head of sustainability.

    It would be easy to assume that contemporary influences are at work here. The world is a bit of a depressing place right now, so lets have a nice evening out rather than buy a sixth pair of shoes. But theories abound of a much broader shift. And Ikea is arguably late in calling peak stuff. In 2011, Chris Goodall, a British environment writer, used government data called the UKs Material Flows Account to track consumption of stuff, and identified 2001 as a tipping point, long before the 2008 recession and everything that followed. He believed we had decoupled economic growth and material consumption.

    And as we consume less, we are doing more. If you think about the 20th century, the big dominant value system was materialism, the belief that if we had more stuff wed be happier, says James Wallman, a trend forecaster and the author of Stuffocation: Living More with Less, in which he charts the move from possessions to experience. The big change to what I call experientialism is more about finding happiness and status in experiences instead.

    The happiness bit perhaps stands to reason, but studies suggest the anticipation of an experience has a crucial, additional value. In a 2014 paper called Waiting for Merlot, psychologists Amit Kumar, Thomas Gilovich and Matthew Killingsworth showed how people report being mostly frustrated before the planned purchase of a thing, but mostly happy before they bought an experience. That feeling lingers longer, too, tied up as it is with memory. We call it hedonic adaptation, says Colin Strong, the head of behavioural science at Ipsos, the market research group. And the hedonic payoff of experiences is much greater.

    We are also less likely to compare experiential purchases than we are products, in a way that means we are all happy with what we buy, regardless of what we can afford. So if you have a Nissan and your neighbour has a Porsche, theres no doubt who has the better car, and if you ask the Nissan driver to swap, they will, Wallman says. But if you ask people who went on holiday to the Seychelles or south Wales, its clear who had the fancier holiday, but surveys show the person who went to Wales wont swap because they had an equally good time.

    If the experience economy has a levelling effect, research also suggests that part of the reason for its rise is its greater potential as a status booster.This supports the idea, questioned by some (and not backed up by Barclaycard, which does not account for age), that younger people namely millennials are driving the consumer shift. It used to be that our car, or handbag or wallet showed our status. Now we post Facebook pictures from a chairlift in Chamonix or the latest music festival, Wallman says. Social media is supporting this change. Posting pictures of what you just bought is gauche; posting pictures of something youre doing is fine. Strong also thinks the slightly impoverished nature of millennials is compelling them to get out more.

    couple
    It used to be that our car or handbag showed our status. Now we post Facebook pictures from a chairlift in Chamonix or the latest music festival. Photograph: Yasuyoshi Chiba/AFP/Getty

    At Home, however, Wrigley says that while students and young professionals are pouring through the doors, the venues appeal is crossing generations. A lot of arts organisations peak at around age 45, but ours is very flat, she says. We have a lot of older explorers people who worked in professional services or local government, say, and are looking for a quality experience. And baby boomers who have been able to stop work in their 60s and have pensions to spend.

    Restaurants are capitalising fast, opening at a record pace in cities all over the country. In London, restaurant guide Hardens counted 200 new openings in its 2017 edition. Cities including Manchester and Glasgow have seen similar or even greater booms. Russell Norman, founder of the Venetian-inspired Polpo restaurants, is about to open his 12th outpost in Bristol, having taken the chain to Brighton, Exeter and Leeds since it landed in London in 2008. The restaurants are as busy as ever, but Norman has been surprised by booming recent demand for gift vouchers and private party requests. When we opened in Exeter we expected it to be an all-day offering, but were really finding that people are coming for special occasions, as an event, or an experience, he says.

    Businesses already dealing in experiences are enhancing them to benefit from the shifting economy. Theatres would once never have considered putting a restaurant downstairs, but now youd be mad not to. The restaurant at Home in Manchester is taking 2m a year, Wrigley says, almost double what was expected. At the Chichester Festival Theatre, where ticket sales are up 12% on last year, the restaurant is booming, too. We dont have to be just excellent theatre-makers, but excellent business people, says Rachel Tackley, the executive director at the venue in West Sussex. Its about creating theatres as destinations where you can spend more than two and a half hours watching the show.

    Marstons, one of the countrys largest pub groups, with more than 1,500 pubs, is racing to meet demand for more than pints of beer. Traditionally people use pubs, but go to restaurants, says the Wolverhampton-based firms managing director, Pete Dalzell. The group has shed hundreds of wet-led traditional pubs in recent years, and opened more than 150 pub-restaurants since 2009. Last year revenues were up 7% to 905.8m, and the average pub profit has doubled since 2012. Were opening up a new range of offers for consumers who are choosing to spend disposable income doing something with friends rather than buying something, Dalzell adds.

    If the writing is on the wall for the purveyors of things, their response is to make the walls more appealing. Were seeing a fundamental shift in pretty much all categories to retain being much more experiential, Strong says. Increasingly, this means using technology to create the feeling of a meaningful relationship between brand and buyer, online and offline. High-street clothing stores are deploying shop assistants with tablet computers on which they can call up your previous purchases and tastes based on online browsing. And with smart marketing, even the dullest essentials are being sold as part of a brand experience. In the US, one Los Angeles TV producer, frustrated by the high price of razor blades, launched an online subscription service in 2012. Dollar Shave Club began posting blades for as little as $3 a month and, with the help of a viral ad campaign, earned 12,000 orders in the first two days. Deliveries come with an irreverent magazine. Customers felt part of something, free from the cut-throat corporate economics of brands such as Gillette, which is owned by Procter & Gamble. It soon had more than three million subscribers, and in 2016 Unilever, P&Gs big rival, bought the Dollar Shave Club and its members for $1bn. People have got that we can move from a transactional relationship mediated by big-scale advertising to much more of a one-to-one relationship with the customer, Strong adds.

    That relationship is strong in Manchester, where Wrigley says she has been surprised by the scale of Homes success. The venue is already being overshadowed by rising office and apartment towers, and a new hotel. It has become the beating heart of a neighbourhood that was a wasteland only four years ago. Thats the magic of experientialism, Wallman says. Its not anti-consumerist or anti-capitalist. Money is still going into the economy and creating jobs were just spending it on experiences. Wallman, 43, has been following the trend for more than 10 years, and has seen it transform his own life. At his wifes prompting, he has just acquired a second pair of trousers, but is holding out with his one pair of shoes and five holey T-shirts. Id rather do things, he says. I took the kids to the Natural History Museum on Sunday. We went camping recently, I go climbing, play football. And it makes us happier.

    Source: http://allofbeer.com/2017/08/21/just-do-it-the-experience-economy-and-how-we-turned-our-backs-on-stuff/